[NINO63004]

Sprint CEO Dan Hesse highlights the plan's benefits and introduces the evolution of brand messaging in a TV ad debuting today
OVERLAND PARK, Kan., Mar 17, 2008 (BUSINESS WIRE) -- Sprint (NYSE:S) announced that it will launch new marketing initiatives to support its Simply Everything unlimited pricing plan, which has excited customers after debuting two weeks ago. Today Sprint is introducing a new nationwide commercial featuring Sprint CEO Dan Hesse discussing the plan's benefits. The ad will be the first to include Sprint's new "Now Network" positioning, which will emphasize an immediate approach to customer service and to the capabilities Sprint's products provide.

Sprint is the only U.S. carrier that offers a plan that combines unlimited use of voice, messaging and extensive data services for $99.99 per month (or customers can opt for the Talk/Message/Direct Connect plan with unlimited voice and messaging for $89.99 per month without additional data services).

"For many years, Sprint has been the leader in wireless data in the U.S., launching innovative services and maintaining the highest average data revenue per user in the industry," said Roger Entner, senior vice president at IAG Research. "The Simply Everything plan is evidence that Sprint is committed to continuing its position as the data leader and rolling out new ways to deliver the best value to its current and potential customers."

Sprint's new TV commercial for the Simply Everything plan features Sprint CEO Dan Hesse saying: "Here's my idea: You get to use your phone for all the great things it can do without worrying about the meter running. How's that for a revolution in wireless?" The ad, developed by San Francisco-based Goodby, Silverstein & Partners, demonstrates that Sprint's most important priority is customer satisfaction and that it begins at the very top of the company. To watch the commercial, download high-resolution images of it or learn more about the Simply Everything plan, visit www.sprint.com/presskits.

"Sprint is removing the barriers that limit what our customers can do with their phones," said John Garcia, chief marketing officer for Sprint. "Customers want more than unlimited voice. They want unlimited capabilities without the worry of additional expense. We are working to ensure that nothing stands in the way of our customers getting the right customer support, the right phone, the right services and the right plan at the right price - all right now."

In an example of delivering information to customers "now," Garcia will participate today in a live online chat on "Buzz about Wireless," Sprint's online community site. He will answer questions about the Simply Everything plan, the "Now Network" messaging and other initiatives. To read a transcript from the event, visit www.buzzaboutwireless.com.

The Simply Everything plan has already received high levels of positive feedback from Sprint customers, including:

-- "Sprint's Simply Everything plan allows me to take advantage of all the latest technology at reduced costs. It's a win-win situation," said Tony Billinger of Titusville, Fla.

-- "I'm already seeing benefits. Being able to send text messages and emails without worrying about my usage has made it much easier for me to stay in touch with clients and co-workers," said Eric Ridley of Phoenix, Ariz.

-- "It's unbelievable and bar none the best. I particularly love that the plan includes GPS Navigation and Sprint TV," said Shane Schloss of Pueblo, Colo.

Unlike unlimited plans from the competition, which do not include data services at a $99.99 unlimited price, Sprint's Simply Everything $99.99 plan includes:

-- Unlimited talking (to make domestic voice calls without worrying about going over set minutes)

-- Unlimited Web surfing (to receive access to the Internet right from the phone)

-- Unlimited e-mailing (to send and receive emails from multiple accounts)

-- Unlimited text messaging (to send and receive domestic text messages to any wireless or landline phone)

-- Unlimited video messaging (to record videos and send them to other phones and email addresses)

-- Unlimited picture sharing (to take photos and upload them to an online account or to send to other phones, email addresses or printers)

-- Unlimited GPS Navigation (to get GPS-enabled turn-by-turn voice and on-screen driving directions and millions of local address and phone listings)

-- Unlimited Nextel Direct Connect (to make push-to-talk connections instantly with the touch of a button)

-- Unlimited Sprint TV (to watch more than 20 different channels)

-- Unlimited Sprint Music (to listen to more than 150 radio channels and download songs for $ .99)

-- Unlimited NFL Mobile (to track real-time NFL statistics, scores, injury reports and other updates)

-- Unlimited NASCAR Sprint Cup Mobile (to find extensive NASCAR info such as point standings and live leader boards)

The $99.99 Simply Everything domestic plan is available to all Sprint customers. Existing Sprint customers can switch to the Simply Everything plan without extending their current contract, but new-line activations require a two-year agreement. For more information or to subscribe, Sprint customer service can be contacted at www.sprint.com, 1-800-SPRINT-1 or any participating Sprint retail location.

For families, Simply Everything includes an incremental $5 discount for each additional line, up to five lines on the same bill. For example, two lines would amount to $194.98 ($99.99 + $94.99); a third line would cost an additional $89.99. This is in sharp contrast to the multi-line unlimited rates offered by some competitors since the Sprint plan offers significant savings the more lines a customer adds.

Source: Sprint




Looks like we should be seeing some new ads soon. "Now Network". Hope they really are better than what we have now.


Nino

[RicoRich196]

I'm really feeling Dan Hesse, I really think he can push Sprint in the right direction. The other day I called *2 and after pressing 0 I was connected to a CSR in less than 30 seconds meanwhile this was at about 5 PM EST when in the past I would easily be on hold for 5 mins or more.

I've read other people having much better CS experiences whether it's their issue being resolved quickly or being connected to a CSR in the shortest time they've ever experienced. Hopefully this will keep up! Go Hesse!

Oh and the new My Sprint is really really improved, the layout, the look, and it's really more user friendly.

[squatchie16]

new ad = good

[YPG]

Hope this works.

[nabukii]

I saw the new ad on INC, and I think it's great. I love that Dan Hesse is in it, it makes it very personal. It's also a simple commercial and very much to the point. Yay Sprint!

[NINO63004]

Originally Posted by nabukii

I saw the new ad on INC, and I think it's great. I love that Dan Hesse is in it, it makes it very personal. It's also a simple commercial and very much to the point. Yay Sprint!

I want to see it. Youtube doesnt have it up. I hope I see it on tv soon.




Nino

[CPPU]

Its a great commercial, its on youtube now...

GO SPRINT!

[DaRtH CrAtHeN]

Yeah here's the link...
http://youtube.com/watch?v=ni-VeMEx6pA

[Studogvetmed]

It's a good commercial, but nothing special in my opinion. It does what it's supposed to, but nothing "sticking" about it.

[INTERNET2000]

I like it!

I bet Dan Hesse will turn this company around...It will not happen overnight, but it will happen. Maybe the "Now Network" will be Sprint's trademark on the wireless industry? Time will tell.

[NINO63004]

I think it is better than the commercials out now. People should be able to tell that that everything is included in the plan for only $99.99.




Nino

[bcaroo]

Quick and to the point. Covers what it needs to as information about the plan. Did you catch the Dan@sprint.com email tag ending?

[NINO63004]

Originally Posted by bcaroo

Quick and to the point. Covers what it needs to as information about the plan. Did you catch the Dan@sprint.com email tag ending?

I'm about to email that address and ask him to come talk to me and I'll have a list of questions to ask lol.




Nino

[grydlok]

Originally Posted by bcaroo

Quick and to the point. Covers what it needs to as information about the plan. Did you catch the Dan@sprint.com email tag ending?

I would email it but I thought it would get me far.

[NINO63004]

Well I shot off and email and this is the respond I got back (automated).

Thank you for taking the time to write to me. There are a lot of exciting changes going on here at Sprint. To really revolutionize wireless as we know it, we need your input. It's so important that we hear from the people out there who are using our phones every day so we can provide the best service.
I would like to take the time to read your email carefully and respond. In the meantime, don't hesitate to check out the details of our new Simply Everything plan at www.sprint.com/everything. A representative from my office will be contacting you in about a week.

Thanks again,
Dan Hesse
CEO Sprint




Looks like I should be hearing from someone in a week.


Nino