[Inside.Sprint]

When you call a landline from your cellphone, what name does the Caller ID display? For over 40% of our customers, that field is blank, and as the memo that went out today shows, Sprint will be updating all the blank fields to the account holder's name later this month. Call into care if you want to update/change this ahead of time.

PLEASE NOTE: You can't pick just anything to display. You can choose either the account holder's name or 'Wireless Caller' (or set the name/number to both be blocked).

Here's the memo that went out:

Caller Name (CNAM) Update and Notification

Beginning in May, Sprint will populate any blank CNAM field with the account holder‘s name, changing the way the customer‘s name appears on wireline Caller IDs.

During May and June, consumer and IL customers will receive a bill messages and the following text message, informing them of this change.

SprintFreeMsg: The Caller ID name for this number will be updated by 6/15 to display the name of the Sprint account holder. Call *2 from your mobile to modify.

The CNAM field cannot be updated on sprint.com.

Why you need to know it

Customers may call in to ask that their Caller ID name be changed to reflect another name or may not want their name to display at all.
What you need to do

For steps to change the name that appears on Caller ID, go to CST > Search and use the keywordsCaller ID | Change Name and select Change Caller ID Name for a Subscriber.
Or, populate the CNAM field withWireless Caller for customers that don‘t want a name to display on Caller ID.