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Old 08-18-2008, 09:04 PM   #1
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Sprint and NFL Bring Fans New 'NFL Mobile Live' Application Free of Charge

http://www.marketwatch.com/news/story/sprint-nfl-bring-fans-new/story.aspx?guid={F97789C0-8210-47AD-92DF-F1779347F66B}&dist=hppr


Sprint and NFL Bring Fans New 'NFL Mobile Live' Application Free of Charge, Including Live Radio Broadcasts of All NFL Regular-Season Games and Live NFL Network Game Telecasts
Through NFL Mobile Live, Only Sprint Customers Can Receive Live NFL Content via Wireless

Last update: 9:38 a.m. EDT Aug. 18, 2008
OVERLAND PARK, Kan., Aug 18, 2008 (BUSINESS WIRE) -- Sprint (S:
Sprint Nextel Corporation

The National Football League are bringing NFL fans closer to the game with NFL Mobile Live, the only wireless source for complete, live access to NFL action. NFL Mobile Live is free of charge to Sprint data subscribers and is only available at Sprint.
For the first time in wireless, Sprint customers will be able to listen to the live radio broadcasts of every NFL game throughout the 2008 regular season and will also be able to watch all eight of the Thursday Night Football telecasts carried by NFL Network live beginning on Nov. 6 via the new NFL Mobile Live application. Sprint is making it easier to follow a specific team by carrying a live radio broadcast for each game including pregame and postgame reports in most instances.

Users can choose a favorite team and every time they use NFL Mobile Live that team's information will appear on the screen first with the latest information and quick links to live broadcasts for that team on game days, thus eliminating the need to navigate through several screens.
"NFL Mobile Live demonstrates how Sprint brings its Now Network to life," said John Garcia, president of Sprint's wireless division. "With NFL Mobile Live, fans will be able to listen to any NFL game as it happens, watch live streaming action of NFL Network games or check stats of their fantasy players and get updated scores - all from their phones. And they can do this from wherever they happen to be - at their child's soccer game, shopping at the mall or even sneaking a peek while they're raking leaves in the yard."
NFL.com fantasy owners no longer need to be tied to their computer. NFL Mobile Live allows fantasy owners to monitor the performance of every player in real time directly from their phone. Key information for individual players will be easily accessible, including real-time game and season cumulative stats, rankings, player profiles and photos. And for the first time fans will be able to watch video highlights for some players on NFL Mobile Live via a link on the player's main page. Players with video highlights will vary week to week.

"The NFL continues to explore new ways to feed our fans' insatiable appetite to get NFL games, news and highlights, anytime, anywhere and on any screen," said Brian Rolapp, NFL senior vice president of media strategy. "NFL Mobile Live, exclusively from Sprint, enables fans to enjoy Thursday Night Football and other exclusive content on their terms."
In addition to the live radio broadcasts and NFL Network game telecasts, fans will again have live access to NFL Network's non-game programming throughout the season including training-camp reports and previews for every team along with popular programs, such as NFL Total Access, NFL GameDay and NFL Playbook.

Fans will get the latest news and analysis from training camp through the Super Bowl from NFL.com's experts along with video highlights of the top plays available each week throughout the season.
NFL Mobile Live is included at no additional charge in Sprint's Everything plans starting at $69.99, including Simply Everything(SM), which combines unlimited voice, messaging and extensive data services - such as NFL Mobile Live - for just $99.99 per month. With other Sprint plans, customers can get NFL Mobile Live by adding a Data Pack, starting at $15 per month. NFL Mobile Live is available on most Sprint handsets.

In addition, Sprint and Motorola will introduce the MOTORAZR(TM) VE20 as an ideal wireless handset to experience NFL Mobile Live(1). Harnessing the speed of Sprint's Mobile Broadband Network, MOTORAZR VE20 offers access to additional Sprint-exclusive multimedia content including Sprint TV(R)(1) with an extensive selection of live and on-demand programming, Sprint Music Store(SM)(1) offering over-the-air downloads of full-length songs(2) and Sprint Navigation(1) with GPS-enabled audio and visual turn-by-turn driving directions, one-click traffic rerouting and more than 10 million local listings. MOTORAZR VE20 features touch sensor controls on the external display, an integrated MP3 player, a 2.0 MP camera and stereo Bluetooth(R) wireless technology. The MOTORAZR VE20 became available in all Sprint retail channels, including www.sprint.com and 1-800-SPRINT1, on August 17. The device will cost $99.99 with a two-year contract agreement and after a $50 mail-in rebate.

Fans can find information on how to access NFL Mobile Live, only from Sprint, at nfl.com/mobile or sprint.com/nfl.

ABOUT SPRINT NEXTEL
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving nearly 52 million customers at the end of the second quarter 2008; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. For more information, visit www.sprint.com.
Certain mobile phone features may not be available throughout the entire network or their functionality may be limited. All features, functionality and other product specifications are subject to change without notice or obligation.
(1) Network dependent feature, not available in all areas. Airtime, data charges, and/or additional charges may apply.
(2) The unauthorized copying of copyrighted materials is contrary to the provisions of the Copyright Laws of the United States and other countries. This device is intended solely for copying non-copyrighted materials, materials in which you own the copyright, or materials which you are authorized or legally permitted to copy. If you are uncertain about your right to copy any material, please contact your legal advisor.
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. The Bluetooth trademarks are owned by their proprietor and used by Motorola, Inc. under license. NFL is a registered trademark of the National Football League. All rights reserved.
SOURCE: Sprint

Sprint
Dave Mellin, 720-840-4788
dave.mellin@sprint.com
or
NFL
Brian McCarthy, 212-450-2069
mccarthyb@nfl.com


Copyright Business Wire 2008 End of Story
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Old 08-18-2008, 09:17 PM   #2
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